As the adage goes, you have to use the money to make money. But do you have to use a lot of money when marketing your business? The answer is simply, No!
Marketing ensures you reach your prospective clients while at the same time achieve your goals. That is why whether you are a small business or a large company, you have to do smart advertising at all times.
It might be challenging during the first days but it will be easier and worth it as you continue learning more strategies and tips to empower your company. If you wish to find ways you can market yourselves and get your name at the front line in the most cost-effective ways, then follow these proven tactics.
1. Get to Know the Most Effective Ways
Let’s face it, the marketing world is foggy, and it can be tricky for any start-ups. So it is important to know how to market first before you jump into it. Do online research on the best strategies and ways you can use them.
2. Group Your Potential Customers
Trying to promote your company’s products and services can be ineffective and very expensive. Group your possible clients and put them into small segments so you can identify and understand who your customers are. This can be done through listing:
- Demographics: Gender, age, occupation, income, etc
- Geography or location
- User Behaviour: Readiness to buy, loyalty, attitude
- Lifestyle: Personal values, social status
Targeting your customers fairly and square ensures you provide your services and products to people who need it.
3. Understand that Advertising and Marketing are Two Different Things
Advertising is similar to marketing but marketing is not advertising. These two might be the same but they involve different activities. Here are the differences between advertising and marketing.
- Marketing involves six Ps – Product, price, place, people, promotion, and process.
- Advertising focuses on persuading customers while marketing’s main objective is increasing sales
- Advertising seeks attention while marketing centres on building a reputation
- Advertising is for a short time while marketing is a long-term process.
4. Identify your Exceptional Service
Your uniqueness is the reason why clients want to purchase products and services from your business and not your competitors. It is vital to identify what you do differently since that is what will make you stand out from the crowd. Simply ask yourself these two questions, “How will your customers benefit from your products and services?” and “What special thing do you do differently from your competitors?”
5. Create A Professional Brand
A brand is what makes people identify you easily. It is more than colours and logos. You need to make sure that whatever you are selling is of high quality and something that connects well with your audience.
6. Choose a Marketing Platform
Thanks to the ever-developing technology, you do not have to do door to door marketing ever again. You can pick one from the wide variety of options the internet offers. These include blogs, Facebook, Ads, YouTube, Twitter, Instagram, and email among many other avenues. However, make sure to note where your target audience spends most of their time. It will be useless marketing on Instagram while your prospects spend most of their time on Facebook or vice versa.
7. Set Sales Targets and Goals
Setting goals will give you a clear image of what you want to achieve with your marketing strategy. Remember that the latter is a numbers game, so your ambitions should be specific, measurable achievable, relevant, and timely (SMART).
8. Set a Financial Plan
How much money do you want to use? This should be the first question before you move on with your marketing. But you also need to look at the size of your business before a budget. In your plan, consider things like web development, brand design, printing materials, and employing marketing agents.
9. Use Powerful Marketing Tools
Whether you are using a website, brochures, or a sales letter, your marketing materials should always be professional and attractive at all times.
10. Observe and Review
Another vital step is to regularly monitor and review your marketing activities. This is to make sure you are heading in the right direction and you are achieving your goals. Make sure that there is an increased sale every time you re-evaluate. A drop in sales means something is going wrong and you need to change your tactics.
Marketing is not rocket science. It is an easy and effective way to find your clients and to achieve your goals. Since it is a long-term process, it requires patience, effort, and a good budget to increase your sales. Make sure you identify your prospects first and to use the right tools to do so.